What type of metrics can be used to analyze user retention in Zing?

The analysis of user retention in Zing can effectively be measured using session duration and return visitor rates. Session duration assesses how long users spend on the platform during each visit, providing insight into how engaging the content is and whether users find value in the experience. A longer session duration may indicate that users are not just visiting, but are also spending meaningful time interacting with the content.

Return visitor rates track the percentage of users who return to the platform after their initial visit. This metric highlights how many individuals are coming back, which is a strong indicator of retention. If users are returning to the platform, it suggests that they have had a positive experience that encourages them to come back, thereby indicating effective retention strategies.

In contrast, average scroll depth may provide some insight into user engagement but does not directly reflect retention since it doesn’t account for repeat visits. Unique visitors per month focuses on new user acquisition rather than retention. Time spent on the homepage only is too narrow to gauge overall user retention, as it doesn't consider interactions across the platform. Thus, session duration and return visitor rates provide a more comprehensive view of user retention.